Drive-to-Store: Measuring the Impact of DOOH Campaigns
A practical framework for proving the ROI of your out-of-home digital campaigns.
Drive-to-Store: Measuring the Impact of DOOH Campaigns
Digital out-of-home advertising is one of the fastest-growing channels in the programmatic ecosystem, yet measuring its real-world impact remains a challenge for many brands. How do you prove that a screen in a shopping mall actually drove someone into your store?
This white paper presents a step-by-step methodology for measuring drive-to-store effectiveness, combining mobile location data, control-exposed analysis and cross-channel attribution to deliver clear, defensible metrics.
Drawing on campaign data from luxury retail, QSR and automotive verticals, we share benchmarks and best practices that you can apply immediately to your own DOOH campaigns.
- Footfall Attribution — mobile SDK data and geofencing for reliable visit-attribution models
- Control vs. Exposed — designing statistically sound control groups to isolate incremental lift
- Cross-Channel Synergies — measuring how DOOH amplifies mobile, social and search campaigns
- Real-Time Optimization — adjusting screen selection and dayparting based on live footfall signals
- Industry Benchmarks — uplift rates, cost-per-visit benchmarks across key verticals
- Privacy Compliance — ensuring your methodology respects GDPR, ePrivacy and local regulations