Pre-Roll & Mid-Roll Video Advertising
Capture audience attention at the most engaged moments — before and during the content they choose to watch. Deliver high-impact video spots with precision targeting and full viewability control.
The power of in-stream video
Pre-roll and mid-roll ads are the gold standard of digital video advertising. Served directly within premium video content — news, entertainment, sports and more — they benefit from the highest attention levels in the digital ecosystem. Viewers are actively engaged, creating an ideal environment for brand messaging.
At Kalithea Media, we activate in-stream video programmatically across leading SSPs and publisher networks. Whether you need non-skippable spots for maximum message delivery or skippable formats for cost efficiency, we tailor the approach to your campaign objectives and audience behaviour.
Our in-stream video capabilities
Format flexibility
Choose between non-skippable (15s/20s) for guaranteed completion or skippable (skip after 5s) for broader reach at lower CPVs.
- Non-skippable pre-roll for maximum brand recall
- Skippable mid-roll for cost-effective awareness at scale
Frequency capping & sequencing
Control ad exposure across devices and platforms to avoid fatigue while building incremental reach and sequential storytelling.
- Cross-device frequency management
- Sequential messaging for multi-chapter campaigns
Viewability optimization
We prioritize inventory with verified viewability rates above 70%, using real-time bidding signals and third-party measurement partners.
Premium inventory access
Programmatic guaranteed and private marketplace deals with top-tier publishers ensure brand-safe, high-attention placements for your video creatives.
When to use pre-roll & mid-roll
- New product introductions with 100% completion rates
- High-impact 15s non-skippable spots on premium publishers
- Cross-screen reach across desktop, mobile and tablet
Brand awareness launches
- Multi-chapter campaigns that build narrative over time
- Frequency-capped delivery for optimal ad recall
- A/B testing of creative variants to maximize engagement
Sequential storytelling
- Skippable formats optimized for cost-per-completed-view
- Retargeting audiences who watched 75%+ of previous spots
- Attribution modelling linking video views to conversions
Performance-driven video
95%
average completion rate on non-skippable pre-roll campaigns
75%+
viewability rate across our premium video inventory
3x
higher brand recall vs standard display banners
200+
premium publisher partners for brand-safe placements