Pre-Roll and Mid-Roll Video, Priced on CPM or CPCV

Your audience is already watching. We put your brand in front of them at the exact moment attention peaks -- with programmatic precision, premium placements, and pricing that rewards performance.

Video projector casting light through cinematic atmosphere

Cross-device frequency management via DV360 and TTD

In-stream video is the most powerful attention driver in digital advertising. But buying it well requires deep RTB expertise, premium supply-path access, and the independence to choose the right DSP for every brief. That is exactly what Kalithea Media provides.

We activate pre-roll and mid-roll campaigns programmatically through DV360, The Trade Desk, and Xandr, accessing premium publishers across news, entertainment, and sports content. Our traders negotiate private marketplace deals and programmatic guaranteed buys that lock in brand-safe, high-viewability placements at competitive rates.

Whether you need non-skippable spots for maximum message delivery or skippable formats optimized on a cost-per-completed-view (CPCV) basis, we structure every campaign around the pricing model -- CPM or CPCV -- that aligns with your objectives.

Analytics dashboard showing programmatic video campaign performance

Our In-Stream Video Edge

Format Flexibility, Performance-Priced

Non-skippable (15s/20s) for guaranteed completion or skippable (skip after 5s) for broader reach at lower CPCVs. We match the format and pricing model to your campaign goals.

Non-skippable pre-roll priced on CPM for maximum brand recall
Skippable mid-roll optimized on CPCV for cost-effective awareness

Cross-Device Frequency & Sequencing

Our unified frequency management prevents ad fatigue across devices and platforms while enabling sequential storytelling that moves audiences through your funnel.

Cross-device frequency capping via DV360 and The Trade Desk
Sequential messaging for multi-chapter brand campaigns

Viewability Above 75%

We prioritize inventory with verified viewability rates above 75%, using real-time bidding signals, pre-bid filters, and third-party measurement from IAS and MOAT.

Premium Supply, No Blind Networks

Programmatic guaranteed and PMP deals with top-tier publishers ensure brand-safe, high-attention placements. We never run video on blind networks or made-for-advertising sites.