Facebook and Instagram Campaigns, Priced on CPA

Full-funnel Facebook and Instagram campaigns engineered for ROAS -- from awareness through conversion. CPC, CPA, or CPL pricing aligned to your business goals.

People engaged with smartphones in immersive mobile experience

Full-funnel campaign structure with CPC, CPA and CPL pricing

Every agency claims to run Meta Ads. The difference is in the results. Kalithea Media combines deep platform expertise with an independent, performance-first approach: we optimize for your business outcomes, not for platform spend targets.

Our Meta specialists leverage the full power of the platform's machine learning -- from custom audiences built on your first-party data to lookalike modeling that finds your next best customers -- ensuring every dollar of ad spend generates measurable returns. We structure campaigns on CPC, CPA, or CPL pricing depending on your funnel stage, so you always pay for outcomes, not vanity metrics.

Whether your objective is mass awareness through video reach campaigns, qualified traffic via engagement-optimized placements, or direct-response conversions through dynamic product ads, we design and execute strategies that consistently beat benchmarks. And because we also run programmatic RTB through DV360, The Trade Desk and Xandr, we retarget your Meta-engaged audiences across the open web for full-funnel impact.

Social media marketing analytics dashboard with campaign metrics

What Sets Our Meta Campaigns Apart

Custom & Lookalike Audiences

We build high-value audience segments from your CRM data, website visitors, and app users, then scale reach with lookalike modeling -- cutting CPAs by up to 45% compared to broad targeting.

CRM and pixel-based custom audiences
Multi-seed lookalike expansion
Exclusion strategies to eliminate waste spend

Dynamic Product Ads

We automatically serve personalized product creative from your catalog to users who have browsed, carted, or purchased -- driving retargeting performance and incremental revenue at scale.

Automated catalog-driven creative
Cross-sell and upsell sequencing

Instagram Stories & Reels

We create thumb-stopping vertical video content designed for mobile-first audiences, blending natively into the feed to drive engagement rates that outperform static formats by 2x or more.

Advantage+ & AI-Powered Optimization

We leverage Meta's Advantage+ shopping campaigns and automated creative tools to let machine learning allocate budget dynamically across placements, audiences, and creatives for peak efficiency.