+62% Brand Recall in 2 Weeks: A 5-Screen Product Launch

Multi-screen programmatic product launch campaign across Display, Video, DOOH and Social

The Challenge: Launch a Flagship Phone Against 12 Competitors

A leading consumer electronics brand was launching its new flagship smartphone into the most competitive quarter of the year, with a dozen rival launches fighting for the same audience. The brand had two weeks to establish dominant mindshare before the launch window closed. Previous launches had relied on siloed channel activations with no unified frequency control -- resulting in overexposure on some screens and zero presence on others.

We orchestrated a simultaneous multi-screen activation spanning Display, CTV, YouTube pre-roll, programmatic DOOH, and Social (Meta and TikTok) -- managed through DV360 and The Trade Desk with unified frequency capping across all channels. Every screen was bought on CPM to maximize reach within the compressed flight window. In 14 days, we reached 4.2 million unique users with controlled frequency and delivered a 62% lift in brand recall, verified by a post-campaign brand study.

Multi-screen product launch campaign setup
Multiple devices displaying product launch campaign

How We Delivered It

A synchronized cross-screen CPM strategy on DV360 and The Trade Desk, engineered to saturate the market at launch and sustain momentum across every consumer touchpoint.

Unified media plan across 5 screens

We designed a single CPM-based media plan covering Display, CTV, pre-roll, DOOH, and Social with unified frequency capping and sequential storytelling managed across DV360 and The Trade Desk. No overexposure, maximum incremental reach.

CTV and pre-roll video sequencing

We served premium 15- and 30-second spots on connected TV and YouTube pre-roll via DV360, with creative sequencing that moved viewers from teaser to full product reveal over the two-week flight. CPM buying locked in premium placements at scale.

Programmatic DOOH in top 10 metros

We activated programmatic DOOH on urban digital billboards and transit screens across the top 10 metro areas via The Trade Desk, ensuring massive out-of-home visibility synchronized with the digital campaign on a CPM basis.

Social amplification on Meta and TikTok

We deployed short-form video creatives and interactive ad units on Instagram Reels and TikTok targeting tech-savvy audiences, driving organic sharing and earned media alongside CPM-based paid reach.

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Why Kalithea Made the Difference

Real-time cross-channel budget reallocation

Our trading desk monitored performance across all 5 screens in real time, dynamically shifting budget toward the highest-performing placements on DV360 and The Trade Desk to maximize campaign-wide reach and recall. No fixed allocations -- every dollar moved where it worked hardest.

Holistic frequency management across DSPs

We built unified identity resolution across devices and platforms, enabling precise frequency capping that ensured each unique user received the optimal number of exposures -- no ad fatigue, no wasted CPM impressions.

Brand safety at scale, verified independently

Multi-layered verification through IAS, DoubleVerify, and custom inclusion lists guaranteed that every impression was served in brand-safe, viewable, and fraud-free environments. As an independent agency, we selected verification partners based on performance, not platform incentives.

15M

CPM impressions delivered across 5 screens in just 14 days

+62%

Brand recall lift measured via post-campaign brand study

4.2M

Unique users reached with controlled cross-platform frequency

92%

Brand safety score across entire campaign inventory

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Discover all our use cases

Launching a product? Reach the right audiences across every screen.

Our programmatic experts will design a multi-screen launch strategy on DV360 and The Trade Desk that puts your brand in front of millions -- with unified frequency and transparent CPM reporting.

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