Interactive Formats That Outperform Standard Display
Kalithea Media designs and deploys rich media formats -- 3D cubes, carousels, scratch-to-win, expandables -- that deliver 10x the interaction rate of standard display, all optimized through programmatic RTB.
In-house creative production paired with multi-DSP activation
Standard banners get ignored. Rich media gets engagement. Kalithea Media combines an in-house creative studio with deep programmatic expertise to produce and deploy interactive formats that stop the scroll and drive measurable action -- from product discovery to lead generation.
We activate rich media campaigns across DV360, The Trade Desk, and Xandr, buying on the model that aligns with your goals: CPM for maximum reach and brand lift, CPC for qualified traffic, or CPA for conversion-driven performance. Our RTB engine optimizes bids in real time based on viewability, dwell time, and interaction rate -- ensuring you pay for attention, not empty impressions.
Combined with dynamic creative optimization (DCO), every ad unit automatically adapts its messaging, imagery, and call-to-action based on audience signals, context, and live performance data. The result: personalized creative experiences delivered at programmatic scale, with transparent reporting on every metric that matters.
Rich Media & Creative Solutions
Interactive Format Design
Our creative studio produces bespoke interactive formats -- 3D cubes, carousels, parallax scrollers, slide-to-reveal, and scratch-to-win units -- that transform passive ad exposure into active brand engagement.
- 3D cube, carousel, and parallax effects
- Slide-to-reveal and scratch-to-win mechanics
- Expandable and floating overlay formats
Dynamic Creative Optimization (DCO)
Automatically assemble and optimize creative elements in real time based on audience data, contextual signals, and campaign performance -- delivering the most relevant message to each user at the best possible CPM.
- Multi-variant testing at scale
- Real-time creative assembly from component library
In-House Creative Studio
A dedicated team of designers, animators, and ad technologists who bring your creative vision to life with production capabilities spanning HTML5, CSS3, WebGL, and video -- with a 48-hour average turnaround.
Multi-DSP Activation & Reporting
We deploy rich media units across DV360, The Trade Desk, and Xandr, with unified reporting on interaction rate, dwell time, viewability, and downstream conversions -- all in a single transparent dashboard.
Creative Format Showcase
- Multi-face interactive storytelling
- Touch and gyroscope interaction
- Premium brand immersion
3D Cube & Parallax
- Swipeable product showcases
- Deep-link to individual products
- Built-in engagement tracking
Carousel & Gallery
- Gamified user interaction
- Before-and-after storytelling
- Promotional reveal experiences
Reveal & Scratch Mechanics
- Real-time creative adaptation
- Audience-driven messaging
- Automated A/B optimization
DCO Personalization
10x
Higher interaction rate vs. standard banners
300%
Increase in brand recall with rich media
85%
Viewability rate on rich media placements
48h
Average creative production turnaround