Multi-Screen Product Launch Campaign
Maximize reach and memorability at launch by orchestrating Display, Video, DOOH and Social campaigns across every screen.
+91% ROAS by Unifying 4 Channels Into One Performance Engine
The Challenge: Siloed Channels, Invisible ROI
A direct-to-consumer skincare brand had grown rapidly through organic social but was hitting a ceiling. Their paid media efforts were completely siloed -- display ran independently from social, video was treated as pure awareness with no connection to performance goals, and nobody could answer the basic question: which channel actually drives conversions? The result was fragmented data, duplicated reach, and a CPA that climbed every month.
We unified the brand's paid media into a cohesive full-funnel architecture spanning display, social, native, and video programmatic -- managed across DV360 for display and video, and Amazon DSP for the brand's marketplace traffic. We implemented cross-channel frequency management, data-driven attribution replacing last-click, and an algorithmic budget allocation engine that moved spend hourly to the highest-performing channel-audience combinations. The result: +91% ROAS and -31% blended CPA over 16 weeks, with every channel measured by its true contribution using CPA and CPC pricing models.
How We Delivered It
A unified performance engine across DV360 and Amazon DSP that orchestrates every channel toward a single CPA goal with real-time budget fluidity.
Full-funnel channel architecture
We mapped each channel to its optimal funnel role -- video on DV360 for awareness, native for consideration, display for CPC-based retargeting, social for both prospecting and conversion, and Amazon DSP for marketplace intent capture. One unified journey from first touchpoint to purchase.
Cross-channel frequency management
We deployed a unified frequency cap across all channels and DSPs, eliminating the ad fatigue that comes from each platform independently bombarding the same user. This alone reduced wasted impressions by over 35% and lowered blended CPC across the board.
Algorithmic budget allocation
We built a budget optimization model that shifted spend between channels hourly based on marginal ROAS. DV360 video overspending on a Thursday afternoon? Budget automatically moved to native or Amazon DSP where conversion rates were peaking. No manual intervention required.
Data-driven cross-channel attribution
We replaced the brand's last-click model with data-driven attribution that credited every touchpoint fairly across channels. This revealed that upper-funnel video on DV360 was driving 3x more assisted conversions than last-click had shown -- justifying continued investment.
Why Kalithea Made the Difference
No channel silos, no hidden agendas
As an independent agency, we have no incentive to push one DSP over another. Every decision -- from creative production to bid strategy on DV360 vs. Amazon DSP -- was made with full visibility into cross-channel interactions, ensuring each investment amplified the others.
Real-time budget fluidity across DSPs
Our algorithmic allocation engine moved budget to the highest-performing channel-audience combinations hourly across DV360 and Amazon DSP, capturing emerging opportunities that fixed-budget or single-platform approaches miss entirely.
Transparent reporting with verified quality
We maintained strict quality standards across every channel -- 92% average viewability, verified brand-safe environments, and human-only traffic. Every CPA, CPC, and CPM was reported transparently with no hidden margins or inflated metrics.
+91%
ROAS increase across the unified DV360 and Amazon DSP channel mix
-31%
Blended CPA reduction across display, social, native, and video
14M
Qualified impressions delivered across all programmatic channels
92%
Average viewability rate maintained across every campaign flight
Discover more...
Video Awareness Campaign for Brand Consideration
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Audio Branding Campaign on Streaming Platforms
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Dynamic E-Commerce Retargeting
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B2B Lead Generation with LinkedIn & Native Ads
Capture qualified leads from enterprise decision-makers via sponsored forms on LinkedIn and native placements.
Mobile App User Acquisition
Maximize installs and in-app engagement through cross-channel mobile, social and native campaigns.
Affiliate & Content-to-Commerce Strategy
Drive sales through high-converting native content and strategic affiliate partnerships on the open web.
Retail Drive-to-Store Campaign
Increase foot traffic with DOOH, geolocated mobile and social activations, measured by incremental store visits.
Store Opening — Local Awareness & Traffic
Generate local awareness and drive traffic to a new location via DOOH, local display, social and audio.
Seasonal Local Promotion Campaign
Activate geo-targeted promotions on catchment areas during key seasonal periods (sales, back-to-school, holidays).
Franchise Multi-Local Campaign Management
Manage personalized campaigns per zone for each franchisee across display, DOOH, social and microsites.
CRM Cross-Sell & Up-Sell Activation
Re-activate existing customers with personalized offers via display, social and native programmatic.
Gaming Loyalty & Player Retention
Maximize player retention and lifetime value through in-app retargeting and mobile engagement campaigns.
Multi-Channel Re-Engagement Program
Win back dormant users with sequenced cross-channel campaigns across display, social, email and push.
Recurring Event Campaign (Black Friday, Sales)
Capitalize on key commercial moments with multi-channel activations across display, video, DOOH, social and audio.