Programmatic DOOH: 50,000+ Digital Screens, Bought in Real Time
Malls, transit stations, airports -- 50,000+ digital screens activated in real time through RTB. No phone calls to media owners. No month-long lead times. Just precision buying with contextual triggers.
RTB activation on digital screens with contextual triggers
Traditional out-of-home buying is slow, opaque, and inflexible. Kalithea Media eliminates all three problems. We activate DOOH campaigns programmatically through DV360, The Trade Desk, and specialized DOOH DSPs like Hivestack and Vistar, connecting your brand to thousands of digital screens in minutes -- not weeks.
As an independent agency, we select the buying path that delivers the best CPMs and screen quality for your brief. We negotiate programmatic guaranteed deals for premium placements and run PMP auctions for flexibility, always with impression-level reporting so you know exactly where your budget went.
Our contextual triggers adapt creative in real time based on weather, time of day, audience density, and local events. Combined with location intelligence and mobile retargeting, programmatic DOOH becomes a measurable performance channel -- not just a branding play.
Our Programmatic DOOH Advantage
Contextual Triggers & Dynamic Creative
We activate screen-specific creatives based on real-time signals -- weather, time of day, local events, and live audience density measured through mobile data -- so your message is always relevant.
- Weather-triggered messaging adaptation
- Daypart and time-slot optimization
- Audience density-driven bid adjustments
Flexible Buying: Guaranteed, PMP, or Open
We match the buying model to your objective. Programmatic guaranteed locks in premium screens, PMPs offer curated packages, and open exchange provides maximum reach at competitive CPMs.
- Programmatic guaranteed for flagship placements
- Private marketplace deals with curated screen packages
Premium Venue Coverage
Reach audiences across shopping centers, transit hubs, airports, gyms, office lobbies, and entertainment venues. We activate screens from JCDecaux, Clear Channel, Broadsign, and more.
Impression-Level Measurement
Move beyond opportunity-to-see with impression multiplier models calibrated by venue traffic data, camera-based audience measurement, and mobile device detection for footfall attribution.
Venue Categories We Activate
- High-dwell-time shoppers near point of sale
- Large-format and interactive screens
- Proximity to retail conversion moments
Malls & Retail
- Captive commuter audiences daily
- Platform and concourse placements
- Sequential storytelling across the journey
Transit & Stations
- Premium affluent traveler audiences
- Extended dwell time in departure lounges
- Multilingual creative capabilities
Airports & Travel Hubs
50K+
Digital screens accessible programmatically
3x
Higher recall vs static OOH placements
< 5 min
Campaign activation time from brief to live
92%
Average viewability across DOOH inventory