Independent. Performance-Driven. Transparent.
We are programmatic specialists — not a generalist agency with a digital department. RTB is our core, performance is our standard, and transparency is non-negotiable.
Programmatic Is All We Do
Founded in 2016 in Aix-en-Provence, Kalithea Media is a pure-play programmatic agency that serves brands across France and Europe. While others treat programmatic as one capability among many, it is our entire focus — and it shows in the results.
Our senior team operates across all major DSPs (DV360, The Trade Desk, Xandr, Amazon DSP) and buys inventory through real-time bidding on every channel: display, video, CTV, audio, DOOH and social. We are one of the few agencies that can deliver campaigns on CPM, CPC, CPA and CPL — aligning our pricing model to your business KPIs, not our margins.
Every campaign is managed by experienced programmatic traders, not juniors learning on your budget. We operate as a seamless extension of your team, fully accountable from strategy to reporting.
2016
Founded — an independent pure-play programmatic agency based in France.
50+
active clients across e-commerce, retail, finance, B2B and entertainment.
CPM to CPL
Flexible pricing — we buy on CPM, CPC, CPA or CPL to match your goals.
100%
independent — zero media group affiliation, zero vendor lock-in.
Our Conviction: Programmatic Should Be Transparent
The programmatic ecosystem is plagued by opacity — hidden fees, non-disclosed margins, black-box algorithms. We built Kalithea on the opposite principle: full transparency on costs, placements and performance.
Our independence means we are not tied to any media group, platform or technology vendor. When we recommend a DSP, an exchange or a targeting strategy, it is because the data supports it — not because we have a revenue-share agreement. Your budget works for you, not for intermediaries.
What Drives Us
Alexandre Duval
CEO & Co-Founder
Christine Moreau
Head of Client Strategy
Thomas Lefebvre
Head of Programmatic Trading
Sarah Benali
Head of Social & Creative