Street-Level Digital Advertising Across Major Cities
Kalithea Media activates programmatic DOOH campaigns on connected street furniture, LED panels, and metro displays -- reaching 12M+ daily impressions with RTB precision and real-time creative optimization.
Programmatic buying across connected street furniture networks
Urban digital signage is no longer a blunt reach instrument. Kalithea Media brings programmatic discipline to out-of-home advertising, activating connected street furniture networks via RTB across DV360, The Trade Desk, and Xandr. The result: you buy only the screens, times, and audiences that matter -- with CPM transparency and real-time campaign control.
Our DOOH practice covers the full spectrum of urban inventory: bus shelters, digital totems, large-format LED panels, and underground transit displays in premium city-center locations. Unlike traditional OOH buying, our programmatic approach enables animated and video content with intelligent dayparting -- morning commuter messaging, lunchtime offers, evening entertainment promotions -- all scheduled automatically based on audience flow data.
As an independent agency, we are not locked into any single network or SSP. We aggregate inventory across multiple DOOH exchanges to secure the best CPM at the highest-impact locations. Every campaign includes audience measurement, screen-level reporting, and cross-channel attribution to prove the value of your street-level presence.
Our Programmatic DOOH Capabilities
Connected Street Furniture Network
We access a comprehensive network of digitally connected bus shelters, information totems, and street-level panels across major urban areas -- all bookable programmatically via RTB for maximum flexibility.
- Bus shelter digital screens in premium locations
- Freestanding totems in pedestrian zones and plazas
- Underground and metro station displays
Animated Content & Video Capability
We go beyond static images with full-motion video, animated sequences, and dynamic creative that adapts in real time to weather, time of day, or audience composition.
- Full HD and 4K video playback support
- Motion graphics and animated creative loops
Dayparting & Real-Time Optimization
Our platform automatically rotates creative messaging based on time of day, day of week, and audience composition data -- ensuring contextual relevance and optimal CPM at every moment.
Large-Format LED & Spectaculars
We secure large-format LED billboards and spectacular displays at key urban intersections and landmark locations -- delivering massive reach and brand presence that commands attention.
Urban Display Formats We Activate
- Eye-level engagement with pedestrians and drivers
- Thousands of faces across metropolitan areas
- Proximity to retail and commercial zones
Bus Shelters & Street Panels
- 360-degree visibility in high-footfall zones
- Interactive touchscreen options available
- Landmark positioning in city centers
Digital Totems & Pillars
- Captive audiences during daily commutes
- Platform and corridor placements
- Sequential messaging across station networks
Underground & Metro Displays
15K+
Urban digital screens across major cities
82%
Average ad recall for animated street furniture
24/7
Always-on visibility in high-traffic locations
12M+
Daily impressions across urban signage networks