Reach the Decision-Makers. Close the Deals.

LinkedIn advertising that targets by job title, seniority, and company size -- turning professional intent into qualified pipeline with CPL and CPC pricing built for B2B.

Professional boardroom presentation in corporate environment

ABM-driven campaigns targeting by job title, seniority and company size

LinkedIn is the most powerful B2B advertising platform in the world -- but it is also the most expensive when managed poorly. Kalithea Media eliminates waste by combining deep platform expertise with strategic account-based marketing (ABM) methodologies that ensure every dollar targets a real decision-maker, not a generic professional audience.

We build campaigns that move prospects through the B2B buying cycle -- from initial awareness to demo requests and closed deals -- using LinkedIn's unique professional data graph. Our approach layers firmographic data, engagement signals, and intent indicators to create hyper-relevant audiences, then serves them tailored content across the formats that drive the highest conversion rates.

We structure every engagement around CPL or CPC pricing, so you pay for qualified leads and clicks -- not impressions that never convert. Our clients typically see 60% lower cost-per-qualified-lead compared to running LinkedIn Ads in-house.

B2B marketing strategy session with team at whiteboard

Our LinkedIn Ads Edge

Surgical B2B Targeting

We leverage LinkedIn's first-party professional data to target by job title, function, seniority, company size, industry, and skills -- reaching the exact personas in your ICP, not broad audiences that inflate CPLs.

  • Job title and function-based targeting
  • Company size and industry filters
  • Matched Audiences from CRM account lists

Lead Gen Forms & InMail

We capture high-quality leads directly within the LinkedIn experience using pre-filled Lead Gen Forms, and deliver personalized messages to prospect inboxes with Sponsored InMail -- both priced on CPL.

  • Pre-populated forms for frictionless conversion
  • Message Ads with personalized CTAs

Account-Based Marketing (ABM)

We upload your target account lists and build multi-touch campaigns that surround key decision-makers at priority companies with sequential messaging across Sponsored Content, InMail, and Display.

Thought Leadership Amplification

We boost your brand's credibility by promoting executive thought leadership content and industry insights to targeted professional audiences at scale -- building trust before the sales conversation starts.

LinkedIn Ad Formats We Activate

Professional business handshake closing a B2B deal
  • Single image, carousel, and video formats
  • Native in-feed placement for high engagement
  • Document Ads for gated content distribution

Sponsored Content

Conference speaker delivering thought leadership presentation
  • Direct inbox delivery with personalized copy
  • Conversation Ads with multi-CTA branching
  • Open rates 3x higher than traditional email

Message & Conversation Ads

Collaborative team working on targeted B2B outreach strategy
  • Pre-filled professional data for instant capture
  • CRM and marketing automation sync
  • Cost-per-lead optimization at scale

Lead Gen Forms

2-5x

Higher conversion rates vs. other B2B channels

60%

Lower cost-per-qualified-lead through ABM targeting

1B+

Professional members reachable on LinkedIn

35%

Average lift in pipeline velocity for ABM programs

ABM-driven LinkedIn campaigns with CPL pricing

Let our LinkedIn specialists audit your current campaigns and build an ABM-driven strategy that fills your pipeline with decision-makers -- priced on CPL.

Contact us