Programmatic CTV: Reach Streaming Audiences at Scale
Your audience has moved to streaming. We put your brand in front of them. Kalithea Media activates non-skippable, full-screen campaigns on Smart TVs, Fire Stick, Apple TV and gaming consoles — with the targeting precision only programmatic RTB can deliver.
Household-level targeting on AVOD and FAST platforms via RTB
Most agencies resell packaged CTV deals with no visibility into pricing or placements. Kalithea Media operates differently. As an independent programmatic agency, we activate CTV campaigns directly through DV360, The Trade Desk and Xandr — giving you full transparency on CPM rates, inventory sources and frequency across screens.
We negotiate private marketplace deals and programmatic guaranteed contracts with premium AVOD and FAST platforms, securing brand-safe placements at competitive rates. Our team manages household-level targeting, cross-device frequency capping and real-time optimization so every dollar of your budget delivers measurable impact on the biggest screen in the home.
What sets our CTV activation apart
Full-screen, non-skippable impact
Deliver 15s and 30s spots in a lean-back, high-attention environment that mirrors traditional TV — with completion rates standard digital formats cannot match. HD and 4K creative supported across all major streaming devices.
- 98%+ completion rates on non-skippable inventory
- Sound-on, full-screen viewing guaranteed
Household-level RTB targeting
Go beyond cookies. Our RTB strategies use deterministic household graphs to target entire families based on demographics, purchase behavior, interests and geographic location — activated through The Trade Desk, DV360 or Xandr.
- First-party and third-party data segment integration
- Geo-targeted delivery down to city or postal code
Cross-device frequency orchestration
Coordinate CTV exposure with mobile, desktop and tablet touchpoints to build sequential messaging and prevent over-exposure — all managed from a single DSP seat under Kalithea control.
Premium streaming inventory access
We secure placements on top AVOD and FAST platforms through PMP and programmatic guaranteed deals. No black-box reselling — you see exactly where your ads run and what you pay.
CTV strategies we execute for clients
- Reach audiences unreachable through linear TV buys
- Non-skippable 30s spots for maximum brand recall
- Complement linear TV plans with deduplicated CTV reach
Incremental reach for cord-cutters
- Geo-targeted household delivery by city or postal code
- Proven results for retail, automotive and franchise brands
- TV-quality creative at a fraction of linear TV cost
Local and regional brand campaigns
- CTV as the awareness anchor, digital retargeting for conversion
- Sequential messaging from big screen to mobile
- Unified frequency management across all devices and DSPs
Multi-screen performance strategies
98%
average completion rate on non-skippable CTV spots
72%
of French households now own at least one connected TV device
2.5x
higher ad recall compared to mobile video
100%
full-screen, sound-on viewing environment