Connected TV (CTV) Advertising
Bring the impact of television advertising into the programmatic era. Reach engaged households on Smart TVs, Fire Stick, Apple TV and gaming consoles with precision targeting and full-screen, non-skippable ad experiences.
Television reimagined through programmatic
Connected TV combines the immersive, lean-back experience of traditional television with the targeting precision and measurability of digital advertising. As audiences shift from linear TV to streaming platforms, CTV offers brands the opportunity to reach cord-cutters and cord-nevers on the biggest screen in the household.
At Kalithea Media, we activate CTV campaigns programmatically across premium streaming services, AVOD platforms and publisher apps. Our approach combines household-level targeting, frequency management across screens and transparent reporting to deliver TV-quality impact with digital-level accountability.
Our CTV advertising capabilities
Big-screen impact
Full-screen, non-skippable 15s and 30s spots delivered in a lean-back, high-attention environment that mirrors the premium feel of traditional TV advertising.
- Non-skippable formats ensuring 100% message delivery
- Full-screen HD and 4K creative support
Household-level targeting
Go beyond individual cookies to target entire households based on demographics, purchase behaviour, interests and geographic location.
- Deterministic household graphs for precise targeting
- Integration with first-party and third-party data segments
Cross-device orchestration
Coordinate CTV exposure with digital touchpoints on mobile, desktop and tablet to build sequential narratives and reinforce messaging across every screen.
Premium streaming inventory
Access top AVOD and FAST platforms through programmatic guaranteed deals and private marketplaces, ensuring brand-safe placements alongside quality content.
When to use Connected TV
- Reach cord-cutters unreachable through linear TV
- Non-skippable 30s spots for maximum brand recall
- Complement linear TV buys with incremental CTV reach
Brand awareness at scale
- Geo-targeted household delivery by city or postcode
- Ideal for retail, automotive and franchise brands
- TV-quality creative at a fraction of linear TV cost
Local and regional campaigns
- CTV as the awareness anchor with digital retargeting
- Sequential messaging from big screen to mobile
- Unified frequency management across all devices
Multi-screen strategies
98%
average completion rate on non-skippable CTV spots
72%
of French households now own at least one connected TV device
2.5x
higher ad recall compared to mobile video
100%
full-screen, sound-on viewing environment