In-App Advertising: Interstitial, Rewarded Video and Playable Formats

Kalithea Media delivers high-performance mobile campaigns -- interstitials, rewarded video, and playable ads -- across premium app inventory, optimized in real time for the KPIs that matter to your business.

Smartphone mobile payment and in-app interaction

Multi-DSP in-app buying with SDK-level audience targeting

Consumers spend the majority of their screen time inside mobile apps -- and that is exactly where Kalithea Media puts your brand. As an independent programmatic agency, we activate in-app campaigns across DV360, The Trade Desk, Xandr, and premium SDK-based exchanges, giving you access to inventory that walled-garden platforms keep locked away.

We buy on the pricing model that matches your objectives: CPM for awareness, CPC for traffic, CPA for conversions, or CPI for app installs. Our RTB expertise means every bid is calibrated to your goals in real time, whether you are running full-screen interstitials, opt-in rewarded video, or interactive playable ads across gaming, utility, and lifestyle apps.

Advanced mobile targeting -- device graph integration, app-level audience segments, and privacy-compliant location signals -- ensures surgical precision without wasted spend. The result: lower acquisition costs, higher engagement, and transparent reporting you can act on immediately.

Mobile app analytics and SDK performance dashboard

Mobile & In-App Capabilities

Rewarded Video Ads

User-initiated video placements within gaming and utility apps that deliver 95%+ completion rates, positive brand association, and measurable downstream actions -- all bought on CPM or CPCV via DV360 and The Trade Desk.

95%+ average completion rates
Opt-in format for premium user experience
Custom reward integration with app publishers

Mobile Interstitials & Playable Ads

Full-screen immersive formats and interactive mini-game experiences that captivate users during natural app transition points, driving install rates 3x higher than standard banners.

Contextual triggering at natural break points
HTML5 playable ad development and A/B testing

Multi-DSP Buying & Optimization

We activate across DV360, The Trade Desk, and Xandr simultaneously, comparing real-time performance to shift budget toward the exchange and format delivering the best CPM, CPC, or CPI for your campaign.

Mobile Audience Targeting

Device-level identifiers, app usage patterns, SDK-derived audience segments, and privacy-compliant location signals combined into precise audience profiles that eliminate wasted impressions.