Cross-Platform Video Strategy, Unified by RTB
YouTube, Dailymotion, AVOD platforms, premium publishers — your audience watches video everywhere. Kalithea Media unifies your video strategy across every platform with RTB precision, transparent pricing and measurable brand impact.
Independent RTB buying across premium video inventory
Video budgets are too important to waste on fragmented buying and opaque reporting. Kalithea Media orchestrates online video campaigns through a single programmatic strategy — combining YouTube Ads, DV360 activation and open-web RTB through The Trade Desk and Xandr to maximize deduplicated reach across every video environment.
As an independent agency, we have no allegiance to a single platform. We allocate your budget where it performs best, negotiate PMP deals with premium publishers and optimize in real time against your actual KPIs — whether that is CPV, CPCV, brand lift or cost-per-completed-view. You get full transparency on spend, placements and performance.
Our programmatic OLV advantage
True cross-platform activation
We activate video simultaneously across YouTube, Dailymotion, AVOD platforms and premium publisher networks — not through a single walled garden, but through the DSPs that give you the widest reach at the best price.
- YouTube TrueView, Bumper and non-skippable via Google Ads and DV360
- Open-web pre-roll and mid-roll through The Trade Desk and Xandr PMPs
Precision audience targeting
First-party data onboarding, custom intent segments, contextual signals and lookalike modeling — we layer the right data to find your ideal viewers wherever they watch, without wasting impressions.
- Custom intent and affinity audiences on YouTube
- Cross-platform retargeting of engaged video viewers
Brand lift and performance measurement
We go beyond vanity metrics. Brand lift studies, ad recall surveys, incremental reach analysis and full-funnel attribution connect video exposure to actual business outcomes.
Unified reporting with full transparency
One dashboard consolidating reach, frequency, completion rates, brand lift and cost efficiency across all platforms. No hidden margins, no black-box reporting.
OLV strategies we execute for clients
- Maximize unique reach across YouTube, AVOD and open web simultaneously
- Frequency-capped delivery to eliminate waste and over-exposure
- Brand lift studies proving real awareness impact
Mass-reach awareness at scale
- Teaser, reveal and sustain phases with sequential creative
- Custom intent audiences aligned with your product category
- Cross-platform reach and frequency optimization via DV360 and TTD
Product launches that break through
- TrueView for Action campaigns driving site visits and qualified leads
- Retargeting video viewers with lower-funnel display and native ads
- Full-funnel attribution linking video exposure to revenue
Video-driven conversions
85%
of internet users in France watch online video content monthly
4.2B
daily video views on YouTube alone worldwide
+30%
average brand recall lift measured across our OLV campaigns
15+
video platforms and SSPs activated through our unified approach