Online Video (OLV) Advertising
Distribute your video campaigns across every major platform — YouTube, Dailymotion, AVOD services and premium publisher networks. Reach the right audiences at scale with programmatic precision and measure real brand impact.
Video everywhere your audience watches
Online Video (OLV) is the umbrella strategy for reaching audiences across the entire digital video ecosystem. From YouTube and Dailymotion to AVOD platforms and premium publisher video players, OLV ensures your brand message is present wherever your audience consumes video content — on any device, at any time.
Kalithea Media orchestrates OLV campaigns through a unified programmatic approach. We combine platform-specific buying (YouTube Ads, DV360) with open programmatic activation to maximize reach and efficiency. Every campaign is powered by audience data, optimized in real time and measured against clear brand and performance KPIs.
Our OLV capabilities
Cross-platform distribution
Activate video campaigns simultaneously across YouTube, Dailymotion, AVOD platforms and premium publisher networks through a single programmatic strategy.
- YouTube TrueView, Bumper and non-skippable via Google Ads & DV360
- Open web video through SSPs and private marketplace deals
Advanced audience targeting
Leverage first-party data, platform audience segments and contextual signals to reach your ideal viewers across every video environment.
- Custom intent and affinity audiences on YouTube
- Cross-platform retargeting of engaged video viewers
Brand lift measurement
Go beyond views and completions. Measure true brand impact with brand lift studies, ad recall surveys and incremental reach analysis across platforms.
Unified reporting & optimization
A single dashboard consolidating metrics from all platforms — reach, frequency, completion rates, brand lift and cost efficiency — for holistic campaign management.
When to use Online Video
- Maximize unique reach across YouTube, AVOD and open web
- Frequency-capped delivery to avoid over-exposure
- Brand lift studies to measure real awareness impact
Mass-reach awareness campaigns
- Teaser, reveal and sustain phases with sequential creative
- Custom intent audiences aligned with product category
- Cross-platform reach and frequency optimization
Product launches
- TrueView for Action campaigns driving site visits and conversions
- Retargeting video viewers with lower-funnel display and social ads
- Full-funnel attribution linking video exposure to business outcomes
Video-driven performance
85%
of internet users in France watch online video content monthly
4.2B
daily video views on YouTube alone worldwide
+30%
average brand recall lift measured across OLV campaigns
15+
video platforms and SSPs activated through our unified approach