Programmatic Podcast Ads With 95%+ Listen-Through Rates
Kalithea Media places your brand inside 50,000+ podcasts with programmatic precision -- combining dynamic ad insertion, host-read credibility, and RTB optimization for unmatched engagement.
Dynamic ad insertion with genre-level targeting and full attribution
Podcast listeners are the most engaged audience in digital media -- 73% take action after hearing an ad. But reaching them efficiently requires programmatic expertise that most agencies lack. Kalithea Media combines deep RTB knowledge with audio-native buying strategies to place your brand in the right shows, at the right moment, at the right price.
As an independent agency, we activate podcast inventory across DV360, The Trade Desk, and specialized audio SSPs without platform bias. Our dynamic ad insertion (DAI) technology enables real-time placement of pre-produced spots or host-read integrations, with frequency capping and audience targeting that traditional podcast buying cannot achieve.
We structure pricing around your goals: CPM for broad awareness, CPL for lead generation, or flat-rate sponsorships for deep audience affinity. Every campaign includes granular attribution, brand-lift measurement, and complete transparency on delivery -- so you know exactly what your podcast investment is delivering.
Our Podcast Advertising Edge
Programmatic Dynamic Ad Insertion
Server-side ad insertion via RTB enables real-time placement into podcast episodes with targeting, frequency management, and campaign pacing that manual buying cannot replicate.
- Pre-roll, mid-roll, and post-roll positioning
- Real-time campaign pacing and optimization
- Geo-targeted delivery by listener location
Host-Read Sponsorships
We broker authentic host-read integrations that leverage the trust between creators and their audiences -- delivering your brand message with genuine credibility that drives action.
- Scripted and organic read options
- Evergreen or flight-specific placements
Genre & Audience Precision Targeting
We match your campaigns to the right content verticals and listener profiles through genre classification, topic analysis, and first-party audience data from leading podcast platforms.
Brand Safety & Full Attribution
IAB-certified measurement, content classification, and third-party verification ensure your ads run in brand-appropriate environments. Full-funnel attribution connects listens to leads and conversions.
Podcast Ad Formats We Deploy
- 15-30s placements before episode content
- Ideal for brand awareness campaigns
- High completion rates with captive audiences
Pre-Roll Spots
- 60-90s placements within episode content
- Highest listener attention and recall
- Host-read or dynamically inserted
Mid-Roll Integrations
- Exclusive show or season sponsorship
- Custom branded segments and integrations
- Long-term audience affinity building
Series Sponsorships
73%
Of podcast listeners take action after hearing an ad
4.2x
Higher brand recall than display advertising
50K+
Podcast shows available for ad placement
98%
Ad completion rate on mid-roll placements