TikTok & Snapchat Advertising
Immersive, mobile-native formats that captivate Gen Z and millennial audiences — from TopView takeovers to AR Lenses and viral hashtag challenges.
Where Culture Meets Performance
TikTok and Snapchat have redefined how younger audiences consume content — short-form, vertical, and deeply interactive. For brands aiming to connect authentically with Gen Z and millennials, these platforms are no longer optional; they are essential components of a modern media mix.
Kalithea Media's social ads team specializes in creating campaigns that feel native to these environments. We combine platform-specific creative strategy with advanced targeting and measurement to deliver campaigns that don't just capture attention — they drive measurable action, from app installs and website visits to direct purchases.
Our expertise spans the full range of ad products on both platforms, including TikTok's Spark Ads that amplify organic creator content, Snapchat's AR Lenses that transform brand engagement, and performance-driven formats optimized for lower-funnel conversions.
Our TikTok & Snapchat Capabilities
TopView & High-Impact Takeovers
Own the first moment users open the app with full-screen, sound-on placements that deliver unmatched reach and brand recall for product launches and tentpole campaigns.
- TikTok TopView and In-Feed takeovers
- Snapchat First Commercial and Snap Ads
- Guaranteed reach with frequency control
Spark Ads & Creator Amplification
Boost authentic creator content as paid media to combine the trust of organic UGC with the targeting precision and scale of paid distribution.
- Whitelisted creator content amplification
- Influencer partnership management
AR Lenses & Interactive Experiences
Design branded augmented reality experiences on Snapchat and TikTok that invite users to play, share, and engage — generating viral earned media alongside paid impressions.
Branded Hashtag Challenges
Launch TikTok Hashtag Challenges that mobilize communities to create user-generated content around your brand, driving organic amplification at scale with measurable participation rates.
Platform-Specific Activations
- TopView, In-Feed, and Spark Ads
- Branded Effects and hashtag challenges
- TikTok Shop integration for social commerce
TikTok Activations
- AR Lenses and filters with branded experiences
- Story Ads and Collection Ads
- Snap Map and location-based targeting
Snapchat Activations
- Creator identification and partnership sourcing
- Content co-creation and whitelisting
- Performance tracking and attribution
Influencer Amplification
68%
Of Gen Z discover new brands on TikTok and Snapchat
2.5x
Higher engagement rate vs. traditional social formats
150M+
Daily active Snapchat users in our target markets
4x
Average lift in ad recall with AR Lens campaigns