TikTok and Snapchat: Platform-Native Campaigns for Young Audiences

TikTok and Snapchat are where the next generation discovers brands. We build campaigns that convert attention into action -- TopView takeovers, Spark Ads, AR Lenses, and performance formats priced on CPC or CPA.

Young creative people in Gen Z lifestyle moment

Platform-native creative strategy with cross-channel retargeting

These platforms reward brands that think native. Generic repurposed ads get scrolled past. Kalithea Media creates campaigns built for each platform's culture -- content that feels organic but performs like paid media, because it is.

Our social ads team combines platform-specific creative strategy with advanced targeting and rigorous measurement. We do not just capture attention -- we drive measurable results, from app installs and website visits to direct purchases, all priced on CPC or CPA so you pay for outcomes.

We manage the full spectrum of ad products: TikTok's Spark Ads that amplify organic creator content, Snapchat's AR Lenses that transform brand engagement, and performance-driven In-Feed formats optimized for lower-funnel conversions. As an independent agency with deep RTB expertise, we also retarget TikTok and Snapchat engagers across the open web through DV360, The Trade Desk and Xandr -- extending your social campaigns into full-funnel programmatic sequences.

Short-form video editing timeline for mobile content production

Our TikTok & Snapchat Capabilities

TopView & High-Impact Takeovers

Own the first moment users open the app with full-screen, sound-on placements that deliver unmatched reach and brand recall for product launches and tentpole campaigns.

  • TikTok TopView and In-Feed takeovers
  • Snapchat First Commercial and Snap Ads
  • Guaranteed reach with frequency control

Spark Ads & Creator Amplification

We boost authentic creator content as paid media, combining the trust of organic UGC with the targeting precision and scale of paid distribution -- driving engagement at a fraction of traditional production costs.

  • Whitelisted creator content amplification
  • Influencer partnership sourcing and management

AR Lenses & Interactive Experiences

We design branded augmented reality experiences on Snapchat and TikTok that invite users to play, share, and engage -- generating viral earned media alongside paid impressions with measurable lift in ad recall.

Performance Formats on CPC/CPA

Beyond awareness, we run In-Feed and Collection Ads optimized for lower-funnel outcomes. TikTok Shop integration, app install campaigns, and conversion-optimized formats -- all priced on CPC or CPA.

Platform-Specific Activations

Young content creator filming with smartphone and equipment
  • TopView, In-Feed, and Spark Ads
  • Branded Effects and hashtag challenges
  • TikTok Shop integration for social commerce

TikTok Activations

Augmented reality and immersive AR experience
  • AR Lenses and filters with branded experiences
  • Story Ads and Collection Ads
  • Snap Map and location-based targeting

Snapchat Activations

Influencer and content creator collaboration with young audience
  • Creator identification and partnership sourcing
  • Content co-creation and whitelisting
  • Performance tracking with CPA attribution

Creator Amplification

68%

Of Gen Z discover new brands on TikTok and Snapchat

2.5x

Higher engagement rate vs. traditional social formats

150M+

Daily active Snapchat users in our target markets

4x

Average lift in ad recall with AR Lens campaigns

TikTok and Snapchat campaign management with CPC and CPA pricing

Our social ads specialists will build TikTok and Snapchat campaigns that turn cultural relevance into measurable business results -- priced on CPC or CPA.

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