Reach the Right Audience Around Every Location

Kalithea Media builds data-driven catchment area models and activates them in real-time bidding -- delivering hyper-local campaigns that outperform broad geographic targeting by 3x.

Custom catchment area models built on real mobility data

Generic radius targeting wastes budget. Kalithea Media builds custom catchment area models that incorporate real mobility data, road network analysis, and consumer movement patterns to define the true geographic footprint of every point of sale. The result: your ads reach the people who actually shop in your area -- not just the ones who happen to live nearby.

As an independent agency, we activate these zones across DV360, The Trade Desk, Xandr, and Amazon DSP, choosing the platform that delivers the best cost-per-result for each location. Whether you need competitive conquest around rival stores, differentiated messaging by proximity tier, or multi-location campaigns at scale, our RTB infrastructure handles it with granular control and full transparency.

We offer flexible pricing aligned with your objectives -- CPM for awareness, CPC for traffic, or CPA for conversions. Every campaign includes per-location performance reporting so you know exactly which zones are driving results and which need optimization.

Geographic data visualization and heat map analysis

What Sets Our Geotargeting Apart

Custom Radius & Polygon Targeting

We define targeting zones with flexible radius settings or custom polygons drawn around specific locations, shopping streets, neighborhoods, or competitor sites -- activated in real time via RTB.

Flexible radius from 100m to 50km per location
Custom polygon zones following real boundaries
Multi-location bulk zone management

Trade Area Mapping & Analysis

Our data team builds catchment area models using anonymized mobility data, road network topology, and historical visit patterns -- defining primary, secondary, and tertiary trade zones that reflect real consumer behavior.

Primary, secondary, and tertiary zone definition
Isochrone mapping based on travel time

Competitive Conquest Targeting

We identify and target consumers who visit competitor locations with tailored messaging that drives them toward your stores -- leveraging real-time location signals activated across multiple DSPs for maximum reach.

Geo-Behavioral Audience Layering

We combine geographic targeting with audience data layers including demographics, purchase intent, and lifestyle segments -- building precise geo-behavioral clusters that improve conversion rates at every location.