Programmatic Campaigns With Verified Footfall Attribution

Kalithea Media engineers programmatic drive-to-store campaigns that prove the offline value of your digital spend -- with verified footfall attribution and transparent cost-per-visit reporting.

Busy urban retail street with pedestrian foot traffic

Geofenced campaigns with incremental footfall attribution

Most agencies treat drive-to-store as an afterthought. We built our practice around it. As an independent programmatic agency, Kalithea Media activates across DV360, The Trade Desk, Xandr, and Amazon DSP simultaneously -- selecting the platform that delivers the lowest cost-per-visit for each location, rather than defaulting to a single stack.

Our attribution methodology is rigorous. We compare exposed audiences against statistically matched control groups to isolate the true incremental lift generated by each campaign. Every result is validated by third-party measurement partners including Adsquare and Kairos Fire, so the footfall uplift you see in our reports reflects genuine campaign influence -- not organic traffic you would have received anyway.

Whether you buy on CPM, CPC, or cost-per-visit, we structure pricing around the KPI that matters to your business. Retailers, restaurant chains, automotive dealers, and multi-location brands trust Kalithea to connect digital spend to real-world outcomes with full transparency and zero wasted budget.

Location analytics and marketing data visualization on laptop

What Sets Our Drive-to-Store Apart

Geofencing & Beacon Integration

We deploy precision geofences around your stores and competitor locations, enhanced by in-store beacon networks and mobile SDK data to capture accurate visit signals with deterministic confidence.

Custom geofence polygons around each point of sale
Beacon-level precision for in-store dwell time
Mobile SDK partnerships for deterministic visit data

Incremental Visit Attribution

We isolate real campaign impact by comparing visit rates of exposed users against matched control groups -- proving the incremental footfall your media investment actually generated.

Exposed vs control group methodology
Statistical significance testing on all results

Third-Party Measurement Validation

All drive-to-store results are independently verified by leading measurement partners including Adsquare, Foursquare, and Kairos Fire. No black-box reporting -- just unbiased, auditable data.

Multi-DSP Activation & Pricing Flexibility

We activate across DV360, The Trade Desk, Xandr, and Amazon DSP to find the best-performing inventory for each location. Pricing adapts to your goals: CPM for awareness, CPC for engagement, or cost-per-visit for pure performance.