Scale Your Video Beyond Pre-Roll With Outstream
Pre-roll inventory is finite and expensive. Outstream unlocks thousands of premium editorial placements for your video campaigns — with higher viewability, lower CPMs and no dependency on publisher video content. Kalithea Media makes it happen through RTB.
Viewability-first bidding on in-read and in-feed placements
Outstream video appears natively within articles and content feeds — auto-playing when in view, pausing when scrolled away. Every completed view represents genuine user attention, not a forced pre-roll exposure. This makes outstream one of the most cost-efficient ways to extend your video reach.
Kalithea Media activates outstream campaigns programmatically through DV360, The Trade Desk and Xandr, applying viewability-first bidding strategies that maximize every impression. We select brand-safe, high-attention placements across premium publisher networks and offer flexible pricing — CPM or CPCV — so you only pay for the value you receive. As an independent agency, we optimize for your results, not a platform's revenue targets.
Our outstream activation advantage
In-feed and in-read formats
Video units that appear seamlessly between paragraphs or within content feeds. Non-intrusive, highly visible and designed for genuine engagement — not forced exposure.
- In-read units triggered on scroll within premium articles
- In-feed placements integrated into content discovery streams
Massive incremental reach
Unlike in-stream, outstream does not require a publisher to have video content. This unlocks thousands of text-based premium sites — news, lifestyle, finance — for your video campaigns, dramatically expanding available inventory.
- Access premium editorial publishers with video ads
- Scale video campaigns far beyond traditional video environments
Viewability-first RTB bidding
Our programmatic strategies prioritize viewable impressions. Outstream units auto-play only when in view, and we bid accordingly — ensuring your budget goes to attention, not wasted loads.
Native editorial integration
Creatives blend naturally into the editorial environment, reducing ad fatigue and increasing user acceptance. The result: higher completion rates and stronger brand association.
How we deploy outstream for clients
- Extend campaigns beyond in-stream to reach new audiences
- Target readers on text-heavy news and lifestyle sites
- Complement pre-roll with additional viewable touchpoints
Incremental video reach
- Place video alongside relevant editorial topics via semantic analysis
- Reinforce brand association through premium content adjacency
- Cookie-free contextual targeting that respects privacy
Contextual brand alignment
- CPMs 30-50% lower than standard in-stream inventory
- CPM or CPCV pricing models — your choice
- High completion rates driven by genuine user attention
Cost-efficient awareness at scale
80%+
average viewability rate on our outstream placements
70%
video completion rate on in-read formats
40%
lower CPM compared to standard in-stream inventory
500+
editorial publishers available for outstream activation