Outstream Video Advertising
Reach audiences where they read and scroll — not just where they watch. Outstream video delivers your message within premium editorial content, combining native integration with exceptional viewability.
Video beyond the video player
Outstream video breaks free from the traditional video player. Appearing natively within articles, social feeds and content streams, these auto-play units capture attention as users scroll through their favourite editorial content. No pre-existing video inventory is needed — your ad creates its own viewing moment.
Kalithea Media leverages outstream to extend your video reach beyond in-stream environments. Our programmatic activation ensures your creatives are served in brand-safe, high-attention placements across premium publisher networks, with viewability-first bidding strategies that maximize every impression.
Our outstream video capabilities
In-feed & in-read formats
Video units that appear seamlessly between paragraphs or within content feeds, providing a non-intrusive yet highly visible ad experience.
- In-read units triggered on scroll within articles
- In-feed placements integrated into content discovery streams
No video inventory required
Unlike in-stream, outstream does not depend on a publisher having video content. This dramatically expands the pool of available premium placements for your campaigns.
- Access text-based premium publishers with video ads
- Scale video campaigns beyond traditional video environments
Viewability-first activation
Outstream units auto-play only when in view and pause when scrolled away, ensuring every completed view represents genuine user attention.
Native look and feel
Creatives blend naturally into the editorial environment, reducing ad fatigue and increasing user acceptance compared to interruptive formats.
When to use outstream video
- Extend video campaigns beyond in-stream-only strategies
- Reach audiences on text-heavy news and lifestyle sites
- Complement pre-roll with additional viewable touchpoints
Incremental video reach
- Place video ads alongside relevant editorial topics
- Leverage semantic analysis for precise content matching
- Reinforce brand association through editorial adjacency
Contextual brand alignment
- Lower CPMs than traditional in-stream inventory
- Pay-per-viewable-impression bidding models
- High completion rates driven by user-initiated viewing
Cost-efficient awareness
80%+
average viewability rate for outstream placements
70%
video completion rate on in-read formats
40%
lower CPM compared to standard in-stream inventory
500+
editorial publishers available for outstream activation