Dynamic Retargeting With AI-Powered Product Creative
Our deep learning algorithms predict purchase intent, assemble personalized creatives in real time, and bid across DV360, The Trade Desk and Xandr to bring back your highest-value prospects -- on CPA or CPL pricing.
Deep learning prediction engine with dynamic product creative
Most retargeting is lazy -- broad audience pools, generic creatives, and no real optimization. Kalithea Media takes a fundamentally different approach. Our deep learning algorithms analyze hundreds of behavioral signals per user to predict purchase probability, optimal bid price, and the exact creative combination that will convert -- all in real time across DV360, The Trade Desk, and Xandr.
Our dynamic creative engine connects directly to your product feed, automatically assembling personalized ads with the exact products each user viewed, added to cart, or is predicted to want. Every element -- imagery, pricing, copy, CTA -- adapts in milliseconds to maximize relevance and conversion rates.
As an independent agency, we choose the DSP and inventory source that delivers the best CPA for your campaigns, not the one that pays us rebates. We offer flexible pricing aligned to your goals -- CPM for awareness retargeting, CPC for re-engagement traffic, or CPA for direct conversion campaigns -- with full transparency on every line item.
Retargeting Capabilities
Deep Learning Prediction Engine
Our proprietary machine learning models analyze hundreds of behavioral signals to predict purchase probability and optimal bid values for each user, ensuring budget is allocated to the highest-value opportunities.
- Real-time purchase intent scoring
- Predictive lifetime value modeling
- Automatic bid adjustment based on conversion probability
Dynamic Product Creative
Automated creative assembly that pulls directly from your product feed to generate personalized ads featuring the most relevant products for each individual user.
- Real-time product feed synchronization
- Automated layout and design templating
Cross-Device Attribution
Deterministic and probabilistic identity matching ensures you reach users consistently across their devices while accurately attributing conversions to the right touchpoints.
Frequency & Recency Management
Intelligent frequency capping and recency-based bidding strategies prevent ad fatigue while capitalizing on peak intent windows to maximize conversion efficiency.
Retargeting Use Cases
- Real-time abandoned cart triggers
- Personalized product reminders
- Incentive-based re-engagement offers
Cart Abandonment Recovery
- Collaborative filtering algorithms
- Cross-sell and up-sell sequencing
- Browsing history-based suggestions
Product Recommendations
- Lapsed customer win-back campaigns
- Lifecycle-based messaging sequences
- Re-engagement with new arrivals and offers
Customer Reactivation
12x
Average ROAS on retargeting campaigns
35%
Cart abandonment recovery rate
60%
Lower CPA vs. prospecting campaigns
98%
Cross-device user match accuracy