Video Awareness Campaign for Brand Consideration

Video awareness campaign across CTV, pre-roll, outstream and social platforms

Context

A leading automotive brand was introducing a new electric vehicle model into a market where consumer consideration for EVs was growing rapidly but brand differentiation remained low. The brand needed to move beyond simple awareness and actively drive consideration — placing the model on the shortlist of buyers actively researching their next vehicle.

Video was identified as the primary lever to communicate the vehicle's design, technology and sustainability story. The campaign required a full-funnel video strategy leveraging CTV for premium reach, YouTube pre-roll for intent-based targeting, outstream for incremental viewability on editorial sites, and Instagram Reels for social-first storytelling aimed at younger demographics. The objective was to maximize video completion rates while delivering a measurable lift in brand consideration and dealer inquiry volume.

Our approach and solutions

A multi-format video strategy designed to guide audiences from discovery to active consideration through sequential storytelling across premium environments.

CTV for premium living-room reach

Non-skippable 30-second spots were served across leading CTV platforms to capture undivided attention in a lean-back viewing environment, establishing the emotional foundation of the brand narrative.

YouTube pre-roll with intent targeting

TrueView and bumper ads were served against auto-intender audiences and EV-related content on YouTube, combining reach with precision targeting to engage users already in the research phase.

Outstream video on premium editorial

In-read and in-banner video units on tier-one automotive and lifestyle publishers delivered incremental reach with high viewability, complementing the broadcast-style CTV placements.

Instagram Reels for social-native storytelling

Short-form vertical video creatives on Instagram Reels reached younger audiences with authentic, mobile-first content showcasing the vehicle's design and tech features.

Our key strengths

Sequential creative storytelling

A carefully designed creative sequence moved audiences from an emotional brand film on CTV through to product-focused pre-roll and finally a consideration-driving call to action on social, ensuring narrative coherence across formats.

View-through rate optimization

Proprietary algorithms continuously optimized placement selection and bid strategies to maximize completed views, achieving a view-through rate well above industry benchmarks for automotive.

Integrated brand lift measurement

A robust brand lift study was embedded from the outset, measuring aided awareness, consideration and purchase intent across exposed and control groups with statistically significant results.