Multi-Screen Product Launch Campaign
Maximize reach and memorability at launch by orchestrating Display, Video, DOOH and Social campaigns across every screen.
Store Opening Campaign: Launching a New Organic Grocery Location
Context
A fast-growing organic grocery brand was preparing to open its 15th location in a competitive urban neighbourhood already served by established supermarket chains. The challenge was twofold: build rapid local awareness among residents within a 15-minute travel radius and generate strong foot traffic from the very first week to establish the store as a neighbourhood fixture.
Kalithea Media orchestrated a multi-channel local launch campaign spanning four weeks, starting two weeks before the opening and continuing two weeks after. The media mix combined hyperlocal DOOH placements, geo-targeted mobile banners, a social awareness campaign on Instagram and Facebook, and programmatic audio on popular local streaming stations to create a surround-sound effect in the target catchment area.
Our approach and solutions
A hyperlocal launch strategy designed to maximize awareness and first visits within the store's catchment area.
Hyperlocal DOOH screens
Digital screens positioned along key commuter routes, transit hubs, and shopping areas within the catchment zone, featuring countdown creatives leading up to the grand opening day.
Geo-targeted mobile banners
Mobile display ads served to smartphone users within the defined trade area, with dynamic creatives highlighting opening offers and the store's unique organic product range.
Social awareness campaign
Targeted Instagram and Facebook campaigns using interest-based and lookalike audiences combined with geographic filters, driving awareness and event RSVPs for the opening weekend.
Programmatic audio on local stations
Audio spots delivered via programmatic platforms on popular local streaming stations during morning and evening commute windows, reinforcing the message with a personal, intimate channel.
Our key strengths
Hyperlocal media planning
Precise catchment-area definition using mobility data, demographic mapping, and competitor proximity analysis to focus spend where it matters most.
Multi-format storytelling
Combining visual impact of DOOH, the reach of mobile, the engagement of social, and the intimacy of audio to build a complete awareness funnel in a compact geography.
Pre- and post-launch optimization
Real-time campaign monitoring with mid-flight creative and targeting adjustments to shift budget toward top-performing channels and dayparts.
8.5K
Store visits recorded during the first month after opening
92%
Local awareness rate among residents within the catchment area
1.2M
Local impressions delivered across all channels in the target zone
4.1x
Earned media value generated through social sharing and local press coverage
Discover more...
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Audio Branding Campaign on Streaming Platforms
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Mobile App User Acquisition
Maximize installs and in-app engagement through cross-channel mobile, social and native campaigns.
Multi-Channel Performance Campaign
Optimize ROAS by combining display, social, native and video programmatic across the full funnel.
Affiliate & Content-to-Commerce Strategy
Drive sales through high-converting native content and strategic affiliate partnerships on the open web.
Retail Drive-to-Store Campaign
Increase foot traffic with DOOH, geolocated mobile and social activations, measured by incremental store visits.
Seasonal Local Promotion Campaign
Activate geo-targeted promotions on catchment areas during key seasonal periods (sales, back-to-school, holidays).
Franchise Multi-Local Campaign Management
Manage personalized campaigns per zone for each franchisee across display, DOOH, social and microsites.
CRM Cross-Sell & Up-Sell Activation
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Multi-Channel Re-Engagement Program
Win back dormant users with sequenced cross-channel campaigns across display, social, email and push.
Recurring Event Campaign (Black Friday, Sales)
Capitalize on key commercial moments with multi-channel activations across display, video, DOOH, social and audio.