Retail Drive-to-Store: Boosting Weekend Foot Traffic for a Fashion Chain

Fashion retail store with shoppers during a weekend drive-to-store campaign

Context

A leading fashion retail chain with over 80 stores nationwide was struggling to convert online awareness into physical store visits, particularly during weekends when competition for consumer attention peaks. Despite strong brand recognition, weekend foot traffic had plateaued, and the retailer needed a data-driven strategy to bridge the gap between digital engagement and in-store purchases.

The brand partnered with Kalithea Media to design an omnichannel drive-to-store campaign combining DOOH screens near point-of-sale locations, geolocated mobile display ads triggered by proximity, and Meta social ads with store-locator CTAs. Every element was optimized toward a single KPI: measurable incremental store visits.

Urban shopping district with digital out-of-home advertising screens

Omnichannel drive-to-store campaign strategy diagram

Our approach and solutions

A synchronized omnichannel activation designed to maximize store visits and measure real-world impact.

DOOH proximity network

Premium digital screens activated within a 10-minute drive radius of each store, with dayparting to maximize weekend exposure during peak shopping hours.

Geolocated mobile display

Mobile banners served to users within defined catchment zones, using real-time location data to trigger ads when potential shoppers are nearby.

Meta social ads with store locator

Dynamic Facebook and Instagram ads featuring the nearest store location, current promotions, and a one-tap directions CTA to reduce friction.

Incremental visit measurement

Exposed vs. control group methodology using anonymized mobile footfall data to isolate the true campaign-driven uplift in store visits.

Our key strengths

Precision geo-targeting

Catchment-area mapping combining trade-zone data, mobility patterns, and competitive proximity to define the optimal activation radius for each store.