Multi-Screen Product Launch Campaign

Multi-screen programmatic product launch campaign across Display, Video, DOOH and Social

Context

A leading consumer electronics brand was preparing to launch its new flagship smartphone in a highly competitive market. With dozens of rival launches happening in the same quarter, the brand needed to cut through the noise and establish a strong presence across every consumer touchpoint within a compressed two-week window.

The challenge was clear: orchestrate a simultaneous multi-channel activation spanning Display, Video (CTV and pre-roll), DOOH (urban screens and transit networks) and Social (Meta and TikTok) to maximize reach, drive ad recall and ensure the product dominated mindshare from day one. The brand required a partner capable of unified campaign management, real-time optimization and transparent cross-channel reporting.

Consumer electronics product launch planning with multi-screen strategy

Cross-channel programmatic activation dashboard for product launch

Our approach and solutions

A synchronized cross-screen strategy engineered to saturate the market at launch and sustain momentum throughout the campaign flight.

Unified media planning across screens

We designed a single media plan covering Display, CTV, pre-roll, DOOH and Social with unified frequency capping and sequential storytelling to avoid overexposure while maximizing incremental reach.

CTV and pre-roll video sequencing

Premium 15- and 30-second spots were served on connected TV and YouTube pre-roll, with creative sequencing that moved viewers from teaser to full reveal over the two-week flight.

DOOH domination in high-traffic zones

Programmatic DOOH activations on urban digital billboards and transit screens in the top 10 metro areas ensured massive out-of-home visibility synchronized with the digital campaign.

Social amplification on Meta and TikTok

Short-form video creatives and interactive ad units on Instagram Reels and TikTok targeted tech-savvy audiences, driving organic sharing and earned media alongside paid reach.

Our key strengths

Real-time cross-channel optimization

Our trading desk monitored performance across all channels in real time, dynamically reallocating budgets toward the highest-performing screens and placements to maximize overall campaign efficiency.

Holistic frequency management

Unified identity resolution across devices enabled precise frequency capping, ensuring each unique user received the optimal number of exposures without waste or ad fatigue.

Brand safety at scale

Multi-layered verification through IAS, DoubleVerify and custom inclusion lists guaranteed that every impression was served in brand-safe, viewable and fraud-free environments across all channels.