Our Technical Stack
The platforms, tools and integrations we use to run and measure every campaign.
Platform-Agnostic by Design
8+
DSPs integrated for broad inventory access across channels
50B+
Daily bid requests processed through our stack
< 50ms
Average bid response time across exchanges
100%
Transparent reporting on every campaign dollar
DSP & Programmatic Buying
Multi-DSP access for the widest inventory reach and real-time bid optimization.
Multi-DSP Operations
DV360, The Trade Desk, Xandr, Amazon DSP, MediaMath — unified under a single strategy layer.
Smart Bidding Engine
Proprietary algorithms analyze millions of signals per impression to determine optimal bid prices.
Header Bidding
Server-side and client-side header bidding integration for premium inventory access.
Private Marketplaces
Direct deals and PMP access with top-tier publishers for brand-safe placements.
Data Management & Audience Intelligence
Turn raw data into precise, actionable audience segments.
DMP Integration
First-party, second-party and third-party data unified for precise audience building.
Audience Segmentation
Behavioral, contextual and intent-based segments for precise audience targeting across campaigns.
Privacy-First
GDPR-compliant data processing with cookieless targeting solutions ready for the post-cookie era.
Real-Time Activation
Segments activated in real time across all DSPs for instant campaign optimization.
AI-Powered Optimization
Machine learning algorithms are at the core of our optimization engine. They continuously analyze campaign performance data to automatically adjust targeting, bidding strategies and creative rotation in real time.
Our AI models predict user behavior patterns, identify high-value audience segments and allocate budget dynamically across channels to maximize ROAS. Each campaign feeds back into the model, improving bid accuracy over time.
Key capabilities:
- Predictive bid optimization across all exchanges
- Automatic budget reallocation based on performance signals
- Creative fatigue detection and rotation management
- Lookalike modeling for audience expansion
- Incrementality-driven attribution and spend efficiency
Tracking, Attribution & Ad Verification
Creative Studio & DCO
Our in-house creative studio combines design expertise with dynamic creative optimization technology. We build high-impact ad formats across all channels — from standard IAB banners to immersive rich media experiences.
With DCO, each impression is personalized in real time based on user data, weather, location and product catalog feeds. The result: higher engagement, lower fatigue and significantly better conversion rates.